SOFT SAVING: INTENTIONAL LIVING, THOUGHTFUL SAVING

Soft Saving: Intentional Living, Thoughtful Saving

Redefining the Purpose of SavingFor decades, traditional economic advice has leaned greatly on the concepts of thriftiness, postponed gratification, and hostile saving. From removing morning coffee to giving up vacations, the message has been loud and clear: conserve now, appreciate later. Yet as societal values change and individuals reassess

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